Understanding the value and organizational implications of big data analytics: the case of AUDI AG

Item Type Journal paper
Abstract “Understanding the value and organizational implications of big data analytics: the case of AUDI AG” presents the case of AUDI AG and its attempts to implement big data analytics in its organization. The case highlights the situation of an original equipment manufacturer (OEM) in the automotive industry and the potentials and challenges the emerging technology big data analytics may entail for such organizations. The case tries to help students to grasp the technical characteristics, the value, and organizational implications of big data analytics as well as the distinct types of analytics services. The case is presented through the eyes of Hortensie, an aspiring manager at AUDI, who gained strong interest in the phenomenon of big data analytics and received the task to position it within AUDI. To ramp up the topic big data analytics, AUDI is engaging with industry and design experts as well as an external consultancy ITConsult.
Authors Dremel, Christian; Wulf, Jochen; Maier, Annegret & Brenner, Walter
Journal or Publication Title Journal of information technology Teaching Cases
Language English
Subjects business studies
information management
social sciences
education
HSG Classification contribution to practical use / society
HSG Profile Area SoM - Business Innovation
Refereed Yes
Date 13 April 2018
Publisher Palgrave Macmillan
Place of Publication Basingstoke
ISSN 2043-8869
Publisher DOI https://doi.org/10.1057/s41266-018-0036-8
Official URL http://misqe.org/ojs2/index.php/misqe/article/view...
Depositing User Christian Dremel
Date Deposited 24 Apr 2018 09:47
Last Modified 01 Feb 2023 01:25
URI: https://www.alexandria.unisg.ch/publications/254084

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Dremel, Christian; Wulf, Jochen; Maier, Annegret & Brenner, Walter (2018) Understanding the value and organizational implications of big data analytics: the case of AUDI AG. Journal of information technology Teaching Cases, ISSN 2043-8869

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https://www.alexandria.unisg.ch/id/eprint/254084
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