Understanding the value and organizational implications of big data analytics: the case of AUDI AG
| Item Type | Journal paper |
| Abstract | “Understanding the value and organizational implications of big data analytics: the case of AUDI AG” presents the case of AUDI AG and its attempts to implement big data analytics in its organization. The case highlights the situation of an original equipment manufacturer (OEM) in the automotive industry and the potentials and challenges the emerging technology big data analytics may entail for such organizations. The case tries to help students to grasp the technical characteristics, the value, and organizational implications of big data analytics as well as the distinct types of analytics services. The case is presented through the eyes of Hortensie, an aspiring manager at AUDI, who gained strong interest in the phenomenon of big data analytics and received the task to position it within AUDI. To ramp up the topic big data analytics, AUDI is engaging with industry and design experts as well as an external consultancy ITConsult. |
| Authors | Dremel, Christian; Wulf, Jochen; Maier, Annegret & Brenner, Walter |
| Journal or Publication Title | Journal of information technology Teaching Cases |
| Language | English |
| Subjects | business studies information management social sciences education |
| HSG Classification | contribution to practical use / society |
| HSG Profile Area | SoM - Business Innovation |
| Refereed | Yes |
| Date | 13 April 2018 |
| Publisher | Palgrave Macmillan |
| Place of Publication | Basingstoke |
| ISSN | 2043-8869 |
| Publisher DOI | https://doi.org/10.1057/s41266-018-0036-8 |
| Official URL | http://misqe.org/ojs2/index.php/misqe/article/view... |
| Depositing User | Christian Dremel |
| Date Deposited | 24 Apr 2018 09:47 |
| Last Modified | 01 Feb 2023 01:25 |
| URI: | https://www.alexandria.unisg.ch/publications/254084 |
DownloadFull text not available from this repository.CitationDremel, Christian; Wulf, Jochen; Maier, Annegret & Brenner, Walter (2018) Understanding the value and organizational implications of big data analytics: the case of AUDI AG. Journal of information technology Teaching Cases, ISSN 2043-8869 Statisticshttps://www.alexandria.unisg.ch/id/eprint/254084
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