The Persuasive Power of Facebook Push Notifications

Item Type Conference or Workshop Item (Paper)
Abstract This paper analyses the persuasiveness of Facebook push notifications. Facebook push notifications are conceptualized as starting point of a chain of persuasive offerings. A push notification is successful, i.e. has high persuasiveness when adressed users react on it, enter the platform and stay longer in Facebook. Facebook push notifications as well as entertainment and media offerings of the platform result in an escapist consumtion of the offered content by the platform. The empirical results reveal that self-control is negatively related to triggered Facebook escapism. Usability of push Facebook notifications is positively related to triggered Facebook escapism. Triggered Facebook escapism furthermore results in positive effects for users in term of enjoyment, autonomy, competence and relatedness. It is negatively related to feeling of guilt.
Authors Stanoevska-Slabeva, Katarina; Lenz-Kesekamp, Vera Kristina; Mierzejewska, Bozena Izabela; Mueller, Severina & Meckel, Miriam
Research Team https://mcm.unisg.ch/de/institut/lehrstuehle/mcm-4/team
Language English
Subjects social sciences
HSG Classification contribution to scientific community
HSG Profile Area SoM - Business Innovation
Date August 2018
Place of Publication Chicago
Event Title Academy of Management Annual Meeting (AOM) 2018
Event Location Chicago
Event Dates 10.-14.05.2018
Depositing User Prof. Dr. Katarina Stanoevska
Date Deposited 09 May 2018 11:26
Last Modified 20 Jul 2022 17:35
URI: https://www.alexandria.unisg.ch/publications/254168

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Stanoevska-Slabeva, Katarina; Lenz-Kesekamp, Vera Kristina; Mierzejewska, Bozena Izabela; Mueller, Severina & Meckel, Miriam: The Persuasive Power of Facebook Push Notifications. 2018. - Academy of Management Annual Meeting (AOM) 2018. - Chicago.

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https://www.alexandria.unisg.ch/id/eprint/254168
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