Promising sustainable foods: Entrepreneurial visions of sustainable food futures.

Item Type Book Section
Abstract This chapter examines visions for sustainable food futures with a specific focus on entrepreneurial solutions proposed by agricultural and food start-ups. Proponents of this current technology-focused wave of food entrepreneurship claim that their ‘solutions in the making’ contribute to a sustainable food future; these claims resemble those made by alternative food networks. The chapter explores three Swiss food start-ups that have each developed novel means of food production and consumption, including indoor agriculture and insect-based foods. Based on analysis of each start-up’s website, and supplemented by interviews and short field visits, the chapter considers how the start-ups propose to contribute to a sustainable food future, and the extent to which each draws on and ‘mainstreams’ alternative food networks’ ambitions and goals. The analysis reveals that, rather than signalling the adoption of alternative food networks’ goals, food start-ups are contributing to the entrepreneurial redefinition of what constitutes ‘sustainable food’ and how this can be achieved. These processes of ongoing redefinition and their implications have the potential to shape collective ideas of how (best) to achieve food security.
Authors Schneider, Tanja
Editors Phillipov, Michelle & Kirkwood, Katherine
Projects Schneider, Dr. Tanja (2017) Venture food: A sociological study of venture capital, #foodtech innovation and the future of food [fundamental research project]
Language English
Subjects social sciences
HSG Classification contribution to scientific community
HSG Profile Area SHSS - Kulturen, Institutionen, Maerkte (KIM)
Date September 2018
Publisher Routledge
Place of Publication London
Series Name Critical Food Studies
Title of Book Alternative Food Politics : From the Margins to the Mainstream
ISBN 9781138300804
Official URL
Depositing User Prof. Ph.D Tanja Schneider
Date Deposited 29 May 2018 13:03
Last Modified 20 Jul 2022 17:35


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Schneider, Tanja: Promising sustainable foods: Entrepreneurial visions of sustainable food futures. In Phillipov, Michelle & Kirkwood, Katherine (ed.): Alternative Food Politics : From the Margins to the Mainstream. London : Routledge, 2018,

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