FEELING GREEN: DECISION MODES PROMOTING ENVIRONMENTALLY-FRIENDLY CONSUMER UTILITY CHOICES

Item Type Conference or Workshop Item (Speech)
Abstract

When considering environmentally-friendly options, consumers approach the decision in qualitatively different ways. These different decision modes may influence consumers’ choices. Across seven experiments, we demonstrate that using role-based and affect-based modes encourages environmentally-friendly choices while using a calculation-based mode discourages environmentally-friendly choices. These findings inform theories of consumer decision processes.

Authors Reeck, Crystal; Gamma, Karoline & Weber, Elke U.
Journal or Publication Title BEHAVE 2018 Book of Abstracts - Conference Proceedings
Language English
Subjects business studies
social sciences
HSG Classification contribution to scientific community
HSG Profile Area Global Center for Customer Insight
Date 6 September 2018
Publisher Hackenfort, Markus; Carabias-Hütter, Vicente; Hartmann, Cathérine; Janser, Marcel; Schwarz, Natalie; Stücheli-Herlach, Peter (Eds.)
Place of Publication BEHAVE 2018
Event Title BEHAVE 2018
Event Location Zürich
Event Dates 5-7. September 2018
Contact Email Address Karoline.Gamma@unisg.ch
Depositing User Dr. Karoline Gamma
Date Deposited 03 Oct 2018 12:17
Last Modified 12 Dec 2018 10:43
URI: https://www.alexandria.unisg.ch/publications/255172

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Citation

Reeck, Crystal; Gamma, Karoline & Weber, Elke U.: FEELING GREEN: DECISION MODES PROMOTING ENVIRONMENTALLY-FRIENDLY CONSUMER UTILITY CHOICES. [Conference or Workshop Item]

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https://www.alexandria.unisg.ch/id/eprint/255172
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