Management and Mismanagement of SME Accounts in Business-to-Business Markets
| Item Type | Conference or Workshop Item (Paper) |
| Abstract | |
| Authors | Schmitz, Christian; Lee, You-Cheong; Isenberg, Lukas & Lilien, Gary L. |
| Language | English |
| Subjects | business studies |
| HSG Classification | contribution to scientific community |
| Date | 30 May 2018 |
| Event Title | 47th European Marketing Academy (EMAC) Annual Conference |
| Event Location | Glasgow |
| Event Dates | 29.05.-01.06.2018 |
| Depositing User | Dr. You-Cheong Lee |
| Date Deposited | 11 Oct 2018 13:35 |
| Last Modified | 12 Oct 2018 11:48 |
| URI: | https://www.alexandria.unisg.ch/publications/255288 |
DownloadFull text not available from this repository.CitationSchmitz, Christian; Lee, You-Cheong; Isenberg, Lukas & Lilien, Gary L.: Management and Mismanagement of SME Accounts in Business-to-Business Markets. 2018. - 47th European Marketing Academy (EMAC) Annual Conference. - Glasgow. Statisticshttps://www.alexandria.unisg.ch/id/eprint/255288
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