Management and Mismanagement of SME Accounts in Business-to-Business Markets

Item Type Conference or Workshop Item (Paper)
Abstract
Authors Schmitz, Christian; Lee, You-Cheong; Isenberg, Lukas & Lilien, Gary L.
Language English
Subjects business studies
HSG Classification contribution to scientific community
Date 30 May 2018
Event Title 47th European Marketing Academy (EMAC) Annual Conference
Event Location Glasgow
Event Dates 29.05.-01.06.2018
Depositing User Dr. You-Cheong Lee
Date Deposited 11 Oct 2018 13:35
Last Modified 12 Oct 2018 11:48
URI: https://www.alexandria.unisg.ch/publications/255288

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Schmitz, Christian; Lee, You-Cheong; Isenberg, Lukas & Lilien, Gary L.: Management and Mismanagement of SME Accounts in Business-to-Business Markets. 2018. - 47th European Marketing Academy (EMAC) Annual Conference. - Glasgow.

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https://www.alexandria.unisg.ch/id/eprint/255288
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