Holistic architectural branding in retail in a glocal context
| Item Type | Conference or Workshop Item (Paper) |
| Abstract | |
| Authors | Schüller, Sophie & Morath, Alice Fabienne |
| Language | English |
| Subjects | business studies |
| HSG Classification | contribution to scientific community |
| Date | July 2018 |
| Event Title | 2018 Global Marketing Conference |
| Event Location | Tokyo, Japan |
| Event Dates | 26-29.7.2018 |
| Depositing User | Dr. Sophie Schüller |
| Date Deposited | 15 Oct 2018 12:43 |
| Last Modified | 03 Feb 2023 01:25 |
| URI: | https://www.alexandria.unisg.ch/publications/255319 |
DownloadFull text not available from this repository.CitationSchüller, Sophie & Morath, Alice Fabienne: Holistic architectural branding in retail in a glocal context. 2018. - 2018 Global Marketing Conference. - Tokyo, Japan. Statisticshttps://www.alexandria.unisg.ch/id/eprint/255319
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