Holistic architectural branding in retail in a glocal context

Item Type Conference or Workshop Item (Paper)
Abstract
Authors Schüller, Sophie & Morath, Alice Fabienne
Language English
Subjects business studies
HSG Classification contribution to scientific community
Date July 2018
Event Title 2018 Global Marketing Conference
Event Location Tokyo, Japan
Event Dates 26-29.7.2018
Depositing User Dr. Sophie Schüller
Date Deposited 15 Oct 2018 12:43
Last Modified 03 Feb 2023 01:25
URI: https://www.alexandria.unisg.ch/publications/255319

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Citation

Schüller, Sophie & Morath, Alice Fabienne: Holistic architectural branding in retail in a glocal context. 2018. - 2018 Global Marketing Conference. - Tokyo, Japan.

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https://www.alexandria.unisg.ch/id/eprint/255319
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