Some principles are more equal than others: Promotion- versus prevention-focused effectuation principles and their disparate relationships with entrepreneurial orientation

Item Type Journal paper
Abstract Recent research suggests that effectuation principles such as flexibility, precommitments, and affordable loss may differ substantially from one another. Responding to the call to clarify the effectuation concept, our study introduces the distinction between promotion- and prevention-focused effectuation principles. It argues that promotion-focused (prevention-focused) principles are positively (negatively) associated with a firm's entrepreneurial orientation (EO). It further argues that causation is also promotion-focused and positively associated with EO. An analysis of 151 Swiss energy small and medium-sized enterprises supports this account. Thus, our study suggests that some effectuation principles are more similar to causation in their underlying regulatory focus and their relationship with EO than they are to other effectuation principles. We offer several paths for future research on effectuation, causation, and EO that emerge from these findings.
Authors Palmié, Maximilian; Huerzeler, Peter; Grichnik, Dietmar; Keupp, Marcus Matthias & Gassmann, Oliver
Projects Wüstenhagen, Prof. Dr. Rolf; Davis, Prof. Ph.D James W.; Frauendorfer, Prof. Dr. Karl; Gassmann, Prof. Dr. Oliver; Hettich, Prof. Dr. Peter; Frankenberger, Prof. Dr. Karolin; Gratwοhl, Prof. Dr. Μichael; Hille, Prof. Dr. Stefanie Lena; Palmié, Prof. Dr. Maximilian; Richert, Prof. Dr. Joern; Walther, Prof. Dr. Simone; Ebers, Ph.D Anna; Dharshing, Samdruk Dolma; Haefner, Naomi; Hofmann, Benjamin; Kahlert, Jonas; Kubli, Merla & Thaler, Dr. Philipp (2013) SCCER CREST [applied research project] Official URL
Journal or Publication Title Strategic Entrepreneurship Journal
Language English
Keywords causation; effectuation; entrepreneurial orientation; prevention focus; promotion focus; regulatory focus theory
Subjects business studies
social sciences
HSG Classification contribution to scientific community
HSG Profile Area Global Center for Entrepreneurship + Innovation
Refereed Yes
Date 1 March 2019
Publisher Wiley
Volume 13
Number 1
Page Range 93-117
Number of Pages 25
ISSN 1932-4391
Publisher DOI https://doi.org/10.1002/sej.1305
Official URL https://onlinelibrary.wiley.com/doi/full/10.1002/s...
Depositing User Prof. Dr. Maximilian Palmié
Date Deposited 16 Nov 2018 17:00
Last Modified 20 Jul 2022 17:36
URI: https://www.alexandria.unisg.ch/publications/255692

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Palmié, Maximilian; Huerzeler, Peter; Grichnik, Dietmar; Keupp, Marcus Matthias & Gassmann, Oliver (2019) Some principles are more equal than others: Promotion- versus prevention-focused effectuation principles and their disparate relationships with entrepreneurial orientation. Strategic Entrepreneurship Journal, 13 (1). 93-117. ISSN 1932-4391

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https://www.alexandria.unisg.ch/id/eprint/255692
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