Grassroots Responzibilization and Makeshift Markets

Item Type Journal paper
Abstract Prior research has yielded insights into how market actors build up and strive for permanent, institutionalized structures. In this paper, we investigate the emergence of a temporary and complementary makeshift market, characterized by flexible socio-material constellations. By drawing on ethnographic data in the light of the recent refugee crisis and by using institutional theory as an analytical lens, we map out a process through which individuals are collectively moved to respond to the refugee crisis, form social networks, and engage in market-making practices. We identify this as a grassroots process of responsibilization, and argue that the makeshift market affords an avenue through which this can take place. We argue that moral outrage is the underlying mechanism that drives this grassroots responsibilization. We add to literature on responsibilization and market dynamics by discussing (1) the emergence and the decline of temporary and complementary marketplace structures and (2) mapping out a responsibilization process stemming from the grassroots experiential level.
Authors Gollnhofer, Johanna Franziska & Kuruglou, Alev
Journal or Publication Title Consumption, Markets and Culture
Language English
Subjects business studies
social sciences
cultural studies
HSG Classification contribution to scientific community
HSG Profile Area Global Center for Customer Insight
Refereed Yes
Date 2018
Publisher Routledge
Volume 21
Number 4
Page Range 301-322
Number of Pages 21
ISSN 1025-3866
Depositing User Prof. Dr. Johanna Franziska Gollnhofer
Date Deposited 20 Jan 2019 20:00
Last Modified 05 Feb 2023 01:24


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Gollnhofer, Johanna Franziska & Kuruglou, Alev (2018) Grassroots Responzibilization and Makeshift Markets. Consumption, Markets and Culture, 21 (4). 301-322. ISSN 1025-3866

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