Focusing On Others Before You Shop: Exposure To Facebook Promotes Conventional Product Configurations

Item Type Journal paper
Abstract
Authors Hildebrand, Christian & Schlager, Tobias
Journal or Publication Title Journal of the Academy of Marketing Science
Language English
Subjects business studies
HSG Classification contribution to scientific community
HSG Profile Area SoM - Business Innovation
Refereed Yes
Date 2019
Publisher Springer Netherlands
Number 47/2
Page Range 291-307
ISSN 0092-0703
Depositing User Doris Maurer
Date Deposited 19 Mar 2019 09:48
Last Modified 09 Jun 2020 00:27
URI: https://www.alexandria.unisg.ch/publications/256794

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Citation

Hildebrand, Christian & Schlager, Tobias (2019) Focusing On Others Before You Shop: Exposure To Facebook Promotes Conventional Product Configurations. Journal of the Academy of Marketing Science, (47/2). 291-307. ISSN 0092-0703

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https://www.alexandria.unisg.ch/id/eprint/256794
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