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Machine Talk: How Conversational Interfaces Promote Brand Intimacy and Influence Consumer Choice
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Machine Talk: How Conversational Interfaces Promote Brand Intimacy and Influence Consumer Choice
Type
conference paper
Date Issued
2019
Author(s)
Hildebrand, Christian
Bergner, Anouk
Häubl, Gerald
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Event Title
American Marketing Association CBSIG
Event Location
Berne, Switzerland
Event Date
2019
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/99307
Subject(s)
business studies
Division(s)
ICI - Institute for C...
IBT - Institute of Be...
Eprints ID
256805