The Dose Makes the Poison: Dynamic Pricing Strategies and Their Influence on Consumers
Journal
Marketing Review St.Gallen
ISSN
1865-6544
Type
journal article
Date Issued
2019-09-20
Author(s)
Abstract
To study price dynamics of the Swiss online retail market, prices of 1,200 products from 299 retailers were observed for 50 days. The authors identified four dynamic pricing strategies, compared the price changes of pure online and cross-channel retailers and measured how dynamic pricing influences retailers’ value for money ratings.
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Publisher
Gabler
Publisher place
St.Gallen
Number
5
Start page
22
End page
31
Pages
9
Subject(s)
Eprints ID
257932
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Name
The Dose Makes The Poison.pdf
Size
2.53 MB
Format
Adobe PDF
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