The New Window to Athlete’s Soul – What Social Media Tells Us About Athletes’ Performances

Item Type Conference or Workshop Item (Paper)
Abstract Professional sports has evolved from an activity of game to an activity of organization that has been codified, strategized, and commercialized. One factor that is shaping the sports industry is the pervasiveness of social media. On the one hand, social media is used as a powerful medium for distributing and getting news, engaging in topical discussions, and empowering brands. On the other hand, social media has become a crucial mouthpiece for athletes to interact with peers and share opinions, thoughts, and feelings. However, millions of followers, tweets, and likes later researchers, practitioners, and athletes alike ask whether social media has an impact on athlete’s performance. We conduct a social media usage and a sentiment analysis of 124’341 Twitter tweets extracted from 31 tennis athletes. We link these data to 8’095 corresponding match day performances. The results show that excessive social media usage has a significant negative impact on athlete’s performance.
Authors Grüttner, Arne; Vitisvorakarn, Min; Wambsganss, Thiemo; Rietsche, Roman & Back, Andrea
Language English
Subjects business studies
computer science
information management
HSG Classification contribution to scientific community
HSG Profile Area SoM - Business Innovation
Date 7 January 2020
Publisher Hawaii International Conference on System Sciences (HICSS)
Place of Publication Maui, Hawaii, USA
Event Title Hawaii International Conference on System Sciences (HICSS)
Event Location Maui, Hawaii, USA
Event Dates Jan 7, 2020 - Jan 10, 2020
Depositing User Dr. Arne Grüttner
Date Deposited 26 Nov 2019 13:11
Last Modified 20 Jul 2022 17:40
URI: https://www.alexandria.unisg.ch/publications/258471

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Grüttner, Arne; Vitisvorakarn, Min; Wambsganss, Thiemo; Rietsche, Roman & Back, Andrea: The New Window to Athlete’s Soul – What Social Media Tells Us About Athletes’ Performances. 2020. - Hawaii International Conference on System Sciences (HICSS). - Maui, Hawaii, USA.

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https://www.alexandria.unisg.ch/id/eprint/258471
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