Community solar as an innovative business model for building-integrated photovoltaics: An experimental analysis with Swiss electricity consumers

Item Type Journal paper
Abstract

A currently pertinent research challenge is to find ways to keep the growth rate of solar power at a high level. The adoption of new technologies, such as building-integrated photovoltaics (BIPV), but also new and innovative business models such as community solar, have both been identified as relevant drivers. However, the adoption of BIPV is still encountering numerous barriers that hinder its more widespread deployment within the solar PV market. The goal of this research effort was to assess whether community solar as a successful business model for the adoption of conventional solar PV could be equally promising in relation to the further adoption of BIPV. For this purpose, we conducted an experimental survey (n = 413) to compare customers’ willingness to buy a community solar offer exclusively associated with BIPV to a community solar offer solely designed with conventional rooftop solar PV. Our results revealed no significant difference between willingness to buy based on our experimental treatment (BIPV vs. conventional PV), indicating that community solar can be a successful distribution channel for the further adoption of BIPV. As findings about specific business models for BIPV are rare, our research creates an important foundation upon which policy makers and project developers can build.

Authors Stauch, Alexander & Vuichard, Pascal
Journal or Publication Title Energy and Buildings
Language English
Subjects social sciences
finance
HSG Classification contribution to practical use / society
Refereed Yes
Date 12 October 2019
Publisher Elsevier Science
ISSN 0378-7788
Publisher DOI https://doi.org/10.1016/j.enbuild.2019.109526
Official URL https://www.sciencedirect.com/science/article/abs/...
Contact Email Address alexander.stauch@unisg.ch
Depositing User Alexander Stauch
Date Deposited 04 Dec 2019 11:43
Last Modified 03 Mar 2020 13:28
URI: https://www.alexandria.unisg.ch/publications/258558

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Citation

Stauch, Alexander & Vuichard, Pascal (2019) Community solar as an innovative business model for building-integrated photovoltaics: An experimental analysis with Swiss electricity consumers. Energy and Buildings, ISSN 0378-7788

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https://www.alexandria.unisg.ch/id/eprint/258558
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