Consumer Habits - Green Behavior's Downfall?

Item Type Conference or Workshop Item (Paper)
Abstract
Authors Rietmann, Nele & Lieven, Theo
Language English
Keywords Green; habits; involvement; value-action gap; purchase intention
Subjects business studies
HSG Classification contribution to scientific community
HSG Profile Area Global Center for Customer Insight
Date February 2020
Event Title 2020 AMA Winter Academic Conference
Event Location San Diego CA
Event Dates 14-16 Feb 2020
Contact Email Address nele.rietmann@unisg.ch
Depositing User Nele Rietmann
Date Deposited 09 Dec 2019 12:02
Last Modified 09 Dec 2019 12:02
URI: https://www.alexandria.unisg.ch/publications/258610

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Citation

Rietmann, Nele & Lieven, Theo: Consumer Habits - Green Behavior's Downfall? 2020. - 2020 AMA Winter Academic Conference. - San Diego CA.

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https://www.alexandria.unisg.ch/id/eprint/258610
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