Controlling Influencer Content Through Contracts: A Qualitative Empirical Study of the Swiss Influencer Market

Item Type Book Section
Abstract
Authors Goanta, Catalina & Wildhaber, Isabelle
Editors Goanta, Catalina & Ranchordás, Sofia
Language English
Subjects law
HSG Classification None
HSG Profile Area LS - Business Enterprise - Law, Innovation and Risk
Date May 2020
Publisher Elgar Law
Place of Publication Cheltenham, UK
Title of Book The Regulation of Social Media Influencers
ISBN 978 1 78897 827 9
Depositing User Christine Huonker
Date Deposited 02 Mar 2020 10:50
Last Modified 06 Sep 2021 13:42
URI: https://www.alexandria.unisg.ch/publications/259552

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Citation

Goanta, Catalina & Wildhaber, Isabelle: Controlling Influencer Content Through Contracts: A Qualitative Empirical Study of the Swiss Influencer Market. In Goanta, Catalina & Ranchordás, Sofia (ed.): The Regulation of Social Media Influencers. Cheltenham, UK : Elgar Law, 2020,

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https://www.alexandria.unisg.ch/id/eprint/259552
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