As hybrid regimes persist, we need to better understand their behaviour in international affairs. Concentrating on business actors, we use a qualitative study of Turkey’s foreign relations with Azerbaijan, Georgia, Moldova and Ukraine in the period 2014– 2018 to explore how hybrid regimes disseminate regime-related principles. Inspired by the concepts of neo-patrimonialism and limited access orders, we argue that hybrid regimes lack cohesion and cannot compel all relevant actors to disseminate a coherent set of regime-related principles. Depending on their domestic environment, Turkish actors transmit both neo-patrimonial closure and competitive openness, which makes Turkey’s hybrid regime a dual agent of transition.