Mixing it up: Disfluent Product Display Formats Promote the Choice of Unfamiliar Products

Item Type Forthcoming
Abstract
Authors Walter, Maik; Hildebrand, Christian; Häubl, Gerald & Herrmann, Andreas
Journal or Publication Title Journal of Marketing Research
Language English
Subjects business studies
HSG Classification contribution to scientific community
HSG Profile Area SoM - Business Innovation
Refereed Yes
Date 2020
Publisher American Marketing Association
ISSN 0022-2437
Depositing User Doris Maurer
Date Deposited 08 Jun 2020 05:31
Last Modified 08 Jun 2020 05:31
URI: https://www.alexandria.unisg.ch/publications/260373

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Citation

Walter, Maik; Hildebrand, Christian; Häubl, Gerald & Herrmann, Andreas (2020) Mixing it up: Disfluent Product Display Formats Promote the Choice of Unfamiliar Products. Journal of Marketing Research, ISSN 0022-2437

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https://www.alexandria.unisg.ch/id/eprint/260373
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