Moderating Loss Aversion: Loss Aversion Has Moderators, But Reports of its Death are Greatly Exaggerated

Item Type Journal paper
Abstract
Authors Herrmann, Andreas; Johnson, Eric; Gächter, Simon & Mrkva, David
Journal or Publication Title Journal of Consumer Psychology
Language English
Subjects business studies
HSG Classification contribution to scientific community
HSG Profile Area Global Center for Customer Insight
Refereed Yes
Date January 2020
Publisher Erlbaum
Place of Publication New York
ISSN 1057-7408
Depositing User Prof. Dr. Andreas Herrmann
Date Deposited 02 Jul 2020 09:48
Last Modified 02 Jul 2020 11:09
URI: https://www.alexandria.unisg.ch/publications/260559

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Herrmann, Andreas; Johnson, Eric; Gächter, Simon & Mrkva, David (2020) Moderating Loss Aversion: Loss Aversion Has Moderators, But Reports of its Death are Greatly Exaggerated. Journal of Consumer Psychology, ISSN 1057-7408

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https://www.alexandria.unisg.ch/id/eprint/260559
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