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Moderating Loss Aversion: Loss Aversion Has Moderators, But Reports of its Death are Greatly Exaggerated
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Moderating Loss Aversion: Loss Aversion Has Moderators, But Reports of its Death are Greatly Exaggerated
Journal
Journal of Consumer Psychology
ISSN
1057-7408
Type
journal article
Date Issued
2020-07
Author(s)
Mrkva, Kellen
Johnson, Eric J.
Gächter, Simon
Herrmann, Andreas
DOI
10.1002/jcpy.1156
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
Global Center for Customer Insight
Refereed
Yes
Publisher
Erlbaum
Publisher place
New York
Volume
30
Number
3
Start page
407
End page
428
Pages
22
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/111995
Subject(s)
business studies
Division(s)
ICI - Institute for C...
Eprints ID
260559
File(s)
jcpy.1156.pdf (667.46 KB)