Completing the Adaptive Turn: An Integrative View of Strategy Implementation

Item Type Journal paper

Based on our review of the past 40 years of strategy implementation research, we find that the focus of the research area has moved from the pioneering structural control view to a more adaptive conception of strategy implementation. Whereas early research focused mainly on how to conceptualize strategy implementation plans and how to establish optimal structures, systems, incentives, and controls for strategy implementation, the adaptive turn has shifted the research emphasis on to how organizations make sense of and enact strategies in practice. Although this adaptive turn has contributed significantly to understanding how strategies are implemented and adapted, it has also led to a further fragmentation of the field. We put forward an integrative view that aims at combining the distinctive strengths of the two complementary views. Instead of focusing on either conceptualizing or enacting, we call for researchers to examine the continuous interplay of conceptualizing and enacting strategies at multiple hierarchical levels and in multiple organizational units simultaneously. We hope that our reviewwill inspire future strategy implementation research to complete the adaptive turn through an enhanced, integrative view of strategy implementation.

Authors Weiser, Ann-Kristin; Jarzabkowski, Paula & Laamanen, Tomi
Journal or Publication Title Academy of Management Annals
Language English
Subjects business studies
social sciences
HSG Classification contribution to scientific community
Refereed Yes
Date 10 August 2020
Publisher The Academy of Management
Volume 14
Number 2
Page Range 969-1031
Number of Pages 63
ISSN 1005-1064
Publisher DOI
Official URL
Depositing User Prof. Dr. Tomi Laamanen
Date Deposited 14 Aug 2020 09:47
Last Modified 14 Aug 2020 11:12


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Weiser, Ann-Kristin; Jarzabkowski, Paula & Laamanen, Tomi (2020) Completing the Adaptive Turn: An Integrative View of Strategy Implementation. Academy of Management Annals, 14 (2). 969-1031. ISSN 1005-1064

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