Market maketh magic – consequences and implications of market choice for frugal innovation

Item Type Journal paper
Abstract

This study systematically analysed 237 frugal innovation cases in
order to understand the consequences and implications of market choice on the
characteristics of a successful frugal innovation. The results demonstrate that
this type of innovation is disruptive to its respective target market. Further, the
study shows that firms that want to achieve such innovation tend to focus either
on activities along the value chain or the solution (product/service) itself. This
distinction yielded four clusters of frugal innovation, which are described in
detail, including aspects regarding strategy, organisation, processes and
technology.

Authors Neumann, Lukas; Winterhalter, Stephan & Gassmann, Oliver
Journal or Publication Title International Journal of Technology Management
Language English
Subjects economics
HSG Profile Area SoM - Business Innovation
Refereed No
Date 2020
Publisher Inderscience Enterprises Ltd
Volume Vol 83
Page Range 55-77
ISSN 0267-5730
Depositing User Prof. Dr. Oliver Gassmann
Date Deposited 17 Aug 2020 13:31
Last Modified 17 Aug 2020 13:31
URI: https://www.alexandria.unisg.ch/publications/260801

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Citation

Neumann, Lukas; Winterhalter, Stephan & Gassmann, Oliver (2020) Market maketh magic – consequences and implications of market choice for frugal innovation. International Journal of Technology Management, Vol 83 55-77. ISSN 0267-5730

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https://www.alexandria.unisg.ch/id/eprint/260801
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