Capturing Value in the Internet of Things

Item Type Journal paper
Abstract

The Internet of Things (loT) promises to deliver enormous business value. More specifically, loT solutions disrupt existing business models by opening up novel service opportunities. In order to help companies understand the opportunities and challenges of this development, we shed light on different loT revenue models. Based on an inductive case study approach, we identify nine direct and indirect revenue patterns. The different types of revenue patterns all use loT-enabled services to create value for customers; the extent and the monetization of services, however, vary.

Authors Wortmann, Felix; Herhausen, Dennis; Bilgeri, Dominik; Weinberger, Markus & Fleisch, Elgar
Journal or Publication Title Marketing Review St.Gallen
Language English
Subjects information management
HSG Classification contribution to scientific community
HSG Profile Area SoM - Business Innovation
Refereed Yes
Date January 2020
Publisher Thexis Verlag
Place of Publication St. Gallen
Volume 37
Number 1
Page Range 48-55
Number of Pages 8
Depositing User Elisabeth Vetsch
Date Deposited 09 Sep 2020 12:51
Last Modified 09 Sep 2020 12:51
URI: https://www.alexandria.unisg.ch/publications/260937

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Citation

Wortmann, Felix; Herhausen, Dennis; Bilgeri, Dominik; Weinberger, Markus & Fleisch, Elgar (2020) Capturing Value in the Internet of Things. Marketing Review St.Gallen, 37 (1). 48-55.

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https://www.alexandria.unisg.ch/id/eprint/260937
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