Back to the Future: A Virtual Roundtable of Senior Academics Sharing Insights from Consumer Research on Technology

Item Type Conference or Workshop Item (Paper)
Abstract
Authors Belk, R.; Fritz, W.; Giesler, M.; Hadi, R.; Huang, S.-C.; Hildebrand, Christian Alexander; Hoffman, D.; Meyer, R.; Novak, T.; Puntoni, S.; Reczek, R.; Schmitt, B.; Stephen, A.; Valenzuela, A.; Wertenbroch, K. & Yalcin, G.
Language English
Subjects business studies
other research area
HSG Classification contribution to scientific community
HSG Profile Area SoM - Business Innovation
Date 2020
Event Title Association for Consumer Research (ACR)
Depositing User Doris Maurer
Date Deposited 07 Oct 2020 08:33
Last Modified 07 Oct 2020 08:33
URI: https://www.alexandria.unisg.ch/publications/261147

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Citation

Belk, R.; Fritz, W.; Giesler, M.; Hadi, R.; Huang, S.-C.; Hildebrand, Christian Alexander; Hoffman, D.; Meyer, R.; Novak, T.; Puntoni, S.; Reczek, R.; Schmitt, B.; Stephen, A.; Valenzuela, A.; Wertenbroch, K. & Yalcin, G.: Back to the Future: A Virtual Roundtable of Senior Academics Sharing Insights from Consumer Research on Technology. 2020. - Association for Consumer Research (ACR).

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https://www.alexandria.unisg.ch/id/eprint/261147
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