Pavlov's Buzz: Mobile Vibrations as Conditioned Rewards and Modifiers of Consumer Choice

Item Type Conference or Workshop Item (Paper)
Abstract
Authors Hampton, William Heyward & Hildebrand, Christian Alexander
Language English
Subjects business studies
other research area
HSG Classification contribution to scientific community
HSG Profile Area SoM - Business Innovation
Date 2020
Event Title Association for Consumer Research (ACR)
Depositing User Doris Maurer
Date Deposited 07 Oct 2020 08:39
Last Modified 07 Oct 2020 08:39
URI: https://www.alexandria.unisg.ch/publications/261149

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Citation

Hampton, William Heyward & Hildebrand, Christian Alexander: Pavlov's Buzz: Mobile Vibrations as Conditioned Rewards and Modifiers of Consumer Choice. 2020. - Association for Consumer Research (ACR).

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https://www.alexandria.unisg.ch/id/eprint/261149
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