A Contingency Theory of Artificial Intelligence: Consumer Beliefs, Value Creation, And Resistance to Creative AI

Item Type Conference or Workshop Item (Paper)
Abstract
Authors Bouwer, Anna & Hildebrand, Christian Alexander
Language English
Subjects business studies
other research area
HSG Classification contribution to scientific community
HSG Profile Area SoM - Business Innovation
Date 2020
Event Title Association for Consumer Research (ACR)
Depositing User Doris Maurer
Date Deposited 07 Oct 2020 08:42
Last Modified 25 Nov 2020 01:24
URI: https://www.alexandria.unisg.ch/publications/261151

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Bouwer, Anna & Hildebrand, Christian Alexander: A Contingency Theory of Artificial Intelligence: Consumer Beliefs, Value Creation, And Resistance to Creative AI. 2020. - Association for Consumer Research (ACR).

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https://www.alexandria.unisg.ch/id/eprint/261151
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