Robots Save Us Time — But Do They Make Us Happier?

Item Type Journal paper
Abstract

Autonomous products such as robotic vacuum cleaners, lawn mowers, and playmates for our pets are meant to improve people’s lives—but do they actually make consumers happier? The authors share the results of recent research which found that owning autonomous products does in fact increase happiness, but with two important caveats: first, they found that consumers felt less comfortable using products with highly human-like features such as voices or names, and actually reported feeling guilty about relegating their dirty work to these products. Second, they found that if using a robotic product was associated with laziness, that could also decrease consumer happiness. Based on these findings, the authors offer several practical suggestions for how manufacturers can most effectively develop and market these time-saving products to the modern consumer.

Authors Whillans, Ashley; de Bellis, Emanuel; Nindl, Fabian & Schlager, Tobias
Journal or Publication Title Harvard Business Review
Language English
Subjects business studies
social sciences
HSG Classification contribution to scientific community
HSG Profile Area Global Center for Customer Insight
Refereed No
Date 2020
ISSN 0017-8012
Official URL https://hbr.org/2020/10/robots-save-us-time-but-do...
Depositing User Prof. Dr. Emanuel de Bellis
Date Deposited 08 Oct 2020 17:45
Last Modified 11 Oct 2020 18:45
URI: https://www.alexandria.unisg.ch/publications/261162

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Citation

Whillans, Ashley; de Bellis, Emanuel; Nindl, Fabian & Schlager, Tobias (2020) Robots Save Us Time — But Do They Make Us Happier? Harvard Business Review, ISSN 0017-8012

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https://www.alexandria.unisg.ch/id/eprint/261162
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