How to convert digital offerings into revenue enhancement – Conceptualizing business model dynamics through explorative case studies

Item Type Journal paper
Abstract
Authors Gebauer, Heiko; Arzt, Alexander; Kohtamäki, Marko; Lamprecht, Claudio; Parida, Vinit; Witell, Lars & Wortmann, Felix
Journal or Publication Title Industrial Marketing Management
Language English
Subjects business studies
HSG Classification contribution to scientific community
Refereed Yes
Date 22 October 2020
Publisher Elsevier
ISSN 0019-8501
Publisher DOI https://doi.org/10.1016/j.indmarman.2020.10.006
Depositing User Claudio Lamprecht
Date Deposited 30 Oct 2020 09:41
Last Modified 30 Oct 2020 09:51
URI: https://www.alexandria.unisg.ch/publications/261317

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Citation

Gebauer, Heiko; Arzt, Alexander; Kohtamäki, Marko; Lamprecht, Claudio; Parida, Vinit; Witell, Lars & Wortmann, Felix (2020) How to convert digital offerings into revenue enhancement – Conceptualizing business model dynamics through explorative case studies. Industrial Marketing Management, ISSN 0019-8501

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https://www.alexandria.unisg.ch/id/eprint/261317
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