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How to convert digital offerings into revenue enhancement – Conceptualizing business model dynamics through explorative case studies
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How to convert digital offerings into revenue enhancement – Conceptualizing business model dynamics through explorative case studies
Journal
Industrial Marketing Management
ISSN
0019-8501
Type
journal article
Date Issued
2020-10-22
Author(s)
Gebauer, Heiko
Arzt, Alexander
Kohtamäki, Marko
Lamprecht, Claudio
Parida, Vinit
Witell, Lars
Wortmann, Felix
DOI
https://doi.org/10.1016/j.indmarman.2020.10.006
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Elsevier
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/111669
Subject(s)
business studies
Division(s)
ITEM - Institute of T...
IWI - Institute of In...
Eprints ID
261317
File(s)
1-s2.0-S0019850120308701-main.pdf (1.27 MB)