Item Type | Journal paper |
Abstract | |
Authors | Gebauer, Heiko; Arzt, Alexander; Kohtamäki, Marko; Lamprecht, Claudio; Parida, Vinit; Witell, Lars & Wortmann, Felix |
Journal or Publication Title | Industrial Marketing Management |
Language | English |
Subjects | business studies |
HSG Classification | contribution to scientific community |
Refereed | Yes |
Date | 22 October 2020 |
Publisher | Elsevier |
ISSN | 0019-8501 |
Publisher DOI | https://doi.org/10.1016/j.indmarman.2020.10.006 |
Depositing User | Claudio Lamprecht |
Date Deposited | 30 Oct 2020 09:41 |
Last Modified | 30 Oct 2020 09:51 |
URI: | https://www.alexandria.unisg.ch/publications/261317 |
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CitationGebauer, Heiko; Arzt, Alexander; Kohtamäki, Marko; Lamprecht, Claudio; Parida, Vinit; Witell, Lars & Wortmann, Felix (2020) How to convert digital offerings into revenue enhancement – Conceptualizing business model dynamics through explorative case studies. Industrial Marketing Management, ISSN 0019-8501 Statisticshttps://www.alexandria.unisg.ch/id/eprint/261317
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