Was hat das Marketing nach 2 Jahren DSGVO gelernt?

Item Type Journal paper
Abstract

Vor zwei Jahren ist mit der Datenschutzgrundverordnung der EU (DSGVO) eine der anspruchsvollsten und umfassendsten Datenschutzbestimmungen aller Zeiten in Kraft getreten. Unternehmen weltweit haben seither ihre Bestimmungen angepasst, um dem Wunsch ihrer Kunden nach mehr Kontrolle über persönliche Daten gerecht zu werden. Doch wie haben Marketers auf diese Änderung reagiert und was haben Unternehmen in den letzten 2 Jahren über Kundenorientierung im Datenschutz gelernt?

Authors Gotsch, Mauro Luis
Research Team Institut für Marketing
Journal or Publication Title Swiss Marketing Review
Language German
Keywords Datenschutz, DSGVO, Marketing, Privacy, Marketing Management
Subjects business studies
information management
HSG Classification contribution to practical use / society
Refereed No
Date 30 October 2020
Publisher Thexis Verlag
Place of Publication St. Gallen
Volume 2020
Number 6
Page Range 4-9
Number of Pages 6
ISSN 1865-6544
Contact Email Address mauro.gotsch@unisg.ch
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Depositing User Mauro Luis Gotsch
Date Deposited 02 Nov 2020 10:00
Last Modified 02 Nov 2020 15:19
URI: https://www.alexandria.unisg.ch/publications/261328

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Gotsch, Mauro Luis (2020) Was hat das Marketing nach 2 Jahren DSGVO gelernt? Swiss Marketing Review, 2020 (6). 4-9. ISSN 1865-6544

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