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Alles D2C, … oder was?
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Alles D2C, … oder was?
Type
digital resource
Date Issued
2020-10
Author(s)
Lienhard, Severin Dominic
Schmutz, Iris-Katharina
Abstract (De)
D2C (Direct-to-Consumer) Strategien sind in aller Munde. IfM-Doktorand Severin Lienhard beschäftigt sich in seiner Dissertation damit und erklärt, um was es hierbei eigentlich geht.
Language
German
HSG Classification
contribution to practical use / society
Official URL
https://ifmhsg.ch/ueber-uns/podcast-marketing-kaffee-ungefiltert/
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/111743
Subject(s)
business studies
Division(s)
IMC – Institute for M...
Eprints ID
261380