Startup Navigator: Guiding Your Entrepreneurial Journey

Item Type Book

This core text and practical handbook presents a dynamic start-up framework with building blocks and steps to help readers to increase the success rate of their new venture. Taking a data-driven, iterative, and evidential approach, it guides readers to collect their own data at every stage, helping them to make strong business decisions based on empirical facts and develop their venture in a systematic way. Throughout the learning and venture creation process users will be supported by a multitude of handy tools and techniques. Cutting edge research is applied to practice to help users maximise their chances of entrepreneurial success and gain a critical understanding of the issues at hand.Drawing on the latest industry trends and tools, Start Up Navigator offers a state-of-the-art guide to new venture creation. It will be the ideal text for aspiring entrepreneurs keen to boost the success of their venture. It is also highly suitable for university students studying courses on entrepreneurship, new venture creation and start-up management at undergraduate, postgraduate and MBA level.

Authors Grichnik, Dietmar; Hess, Manuel; Probst, Diego; Antretter, Torben & Pukall, Britta
Language English
Subjects business studies
HSG Classification contribution to practical use / society
HSG Profile Area SoM - Business Innovation
Date 2020
Publisher Macmillan International Higher Education
Place of Publication London
Volume 1st edition
Number of Pages 341
ISBN 978-1-352-01010-7
Contact Email Address
Depositing User Barbara Schmidt
Date Deposited 06 Nov 2020 17:52
Last Modified 06 Nov 2020 17:52


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Grichnik, Dietmar; Hess, Manuel; Probst, Diego; Antretter, Torben & Pukall, Britta : Startup Navigator: Guiding Your Entrepreneurial Journey. 1st edition. London : Macmillan International Higher Education, 2020, - ISBN 978-1-352-01010-7.

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