Transforming Work Organization with Internal Crowds: a Process Theory

Item Type Conference or Workshop Item (Paper)
Abstract Internal crowdsourcing showed a substantial increase of use in recent years, since it describes a promising alternative to traditional orchestration of employees in today’s digital era. However, literature falls short in explaining the transformation process that is enacted by such approaches of platform-based work organization. We apply a process ontology on internal crowdsourcing as platform-based mode of work organization, following two organizations employing internal crowdsourcing in a case study approach for over four years. On a macro level, our theory describes the transformation process enacted by internal crowdsourcing as three-phased process. On the micro-level, we illustrate that this transformation process is driven by specific design choices on single elements. In so doing, our process theory contributes to a better understanding of internal crowdsourcing as means for transformation work organization and to STS theory by showing that the emergence and constitution of STS is mainly driven by processes on a micro-level.
Authors Greineder, Michael Johannes & Blohm, Ivo
Projects Blohm, Prof. Dr. Ivo & Greineder, Michael Johannes (2018) Transformation of Work Through Internal Crowdsourcing [fundamental research project]
Leicht, Niklas & Leimeister, Prof. Dr. Jan Marco (2018) CC Agile Transformation [applied research project] Official URL
Blohm, Prof. Dr. Ivo; Leimeister, Prof. Dr. Jan Marco; Haas, Philipp; Leicht, Niklas; Knop, M.A. Nicolas; Troll, Julia & Rhyn, Marcel (2013) CC Crowdsourcing [applied research project] Official URL
Journal or Publication Title ICIS 2020 Proceedings
Language English
Subjects information management
HSG Classification contribution to scientific community
HSG Profile Area SoM - Business Innovation
Refereed Yes
Date 2020
Publisher Association of Information Systems
Event Title International Conference on Information Systems 2020
Event Location Hyderabad, India
Event Dates 13-16.12.2020
Official URL
Depositing User Michael Johannes Greineder
Date Deposited 11 Nov 2020 12:11
Last Modified 20 Jul 2022 17:43


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Greineder, Michael Johannes & Blohm, Ivo: Transforming Work Organization with Internal Crowds: a Process Theory. 2020. - International Conference on Information Systems 2020. - Hyderabad, India.

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