A Visual Approach for Developing Social Enterprises
| Item Type | Journal paper |
| Abstract | The emerging interest in social entrepreneurship is challenged in practice by the complexity of balancing economic and social aspects, and by the difficulties of getting the public to understand the very concept of social enterprising. How can we support social entrepreneurs in developing and growing their organizations? The cognitive advantages of thinking and working visually are well established in the literature, but not yet applied to guide the entire social enterprising process. Mapping and communicating ideas visually can provide several benefits, not only in the ideation phase, but also for managing, optimizing, and growing a social enterprise. We present a framework with visual formats that can be utilized by social entrepreneurs in each specific phase of the social enterprise development: (1) idea generation, (2) social enterprise model refinement, (3) idea promotion and resources acquisition, (4) planning, (5) sales and instructions, (6) scaling impact, and (7) measuring and monitoring. At a theoretical level, the framework aims to structure and summarize the benefits of visual representations of knowledge for the field of social entrepreneurship. This visual approach has practical applications for social entrepreneurs who can utilize it as an overarching tool, for an informed selection and use of visualizations to support the development of their social ventures. |
| Authors | Bresciani, Sabrina & Eppler, Martin |
| Journal or Publication Title | Multidisciplinary Business Review |
| Language | English |
| Subjects | business studies social sciences education |
| HSG Classification | contribution to scientific community |
| Refereed | Yes |
| Date | 14 October 2020 |
| Volume | 13 |
| Number | 2 |
| Page Range | 91-104 |
| ISSN | 0718-400X |
| Publisher DOI | https://doi.org/10.35692/07183992.13.2.9 |
| Official URL | https://journalmbr.net/index.php/mbr/article/view/... |
| Depositing User | Prof. Dr. Sabrina Bresciani |
| Date Deposited | 14 Nov 2020 13:44 |
| Last Modified | 20 Jul 2022 17:43 |
| URI: | https://www.alexandria.unisg.ch/publications/261465 |
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CitationBresciani, Sabrina & Eppler, Martin (2020) A Visual Approach for Developing Social Enterprises. Multidisciplinary Business Review, 13 (2). 91-104. ISSN 0718-400X Statisticshttps://www.alexandria.unisg.ch/id/eprint/261465
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