A Visual Approach for Developing Social Enterprises

Item Type Journal paper
Abstract The emerging interest in social entrepreneurship is challenged in practice by the complexity of balancing economic and social aspects, and by the difficulties of getting the public to understand the very concept of social enterprising. How can we support social entrepreneurs in developing and growing their organizations? The cognitive advantages of thinking and working visually are well established in the literature, but not yet applied to guide the entire social enterprising process. Mapping and communicating ideas visually can provide several benefits, not only in the ideation phase, but also for managing, optimizing, and growing a social enterprise. We present a framework with visual formats that can be utilized by social entrepreneurs in each specific phase of the social enterprise development: (1) idea generation, (2) social enterprise model refinement, (3) idea promotion and resources acquisition, (4) planning, (5) sales and instructions, (6) scaling impact, and (7) measuring and monitoring. At a theoretical level, the framework aims to structure and summarize the benefits of visual representations of knowledge for the field of social entrepreneurship. This visual approach has practical applications for social entrepreneurs who can utilize it as an overarching tool, for an informed selection and use of visualizations to support the development of their social ventures.
Authors Bresciani, Sabrina & Eppler, Martin
Journal or Publication Title Multidisciplinary Business Review
Language English
Subjects business studies
social sciences
HSG Classification contribution to scientific community
Refereed Yes
Date 14 October 2020
Volume 13
Number 2
Page Range 91-104
ISSN 0718-400X
Publisher DOI https://doi.org/10.35692/07183992.13.2.9
Official URL https://journalmbr.net/index.php/mbr/article/view/...
Depositing User Prof. Dr. Sabrina Bresciani
Date Deposited 14 Nov 2020 13:44
Last Modified 20 Jul 2022 17:43
URI: https://www.alexandria.unisg.ch/publications/261465


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Bresciani, Sabrina & Eppler, Martin (2020) A Visual Approach for Developing Social Enterprises. Multidisciplinary Business Review, 13 (2). 91-104. ISSN 0718-400X


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