Towards Developing Trust-Supporting Design Features for AI-Based Chatbots in Customer Service

Item Type Conference or Workshop Item (Paper)
Abstract Chatbots are predicted to play a key role in customer service based on recent advances in the area of Artificial Intelligence (AI). However, a lack of user trust impedes the wide- spread adaption of AI-based chatbots. Still, there is a lack of systematically derived design knowledge concerning user trust in those agents. In this short paper, we report on the first steps of our design science research project on which design principles are relevant for building trust in chatbots. Based on trust literature and user interviews, we propose preliminary requirements and design principles for trust-enhancing design features for chatbots in customer service. Furthermore, we present a first instantiation of those principles. These insights will support researchers and practitioners to better understand how user trust in chatbots can be systematically built to increase adoption and usage.
Authors Zierau, Naim; Hausch, Michael; Bruhin, Olivia & Söllner, Matthias
Language English
Keywords Trust, Chatbot, Customer Service, Trust-Supporting Design, Design Science
Subjects information management
HSG Classification contribution to scientific community
HSG Profile Area SoM - Business Innovation
Event Title International Conference on Information Systems (ICIS)
Event Location Hyderabad, India
Event Dates 13.12.2020-16.12.2020
Depositing User Naim Zierau
Date Deposited 26 Nov 2020 09:10
Last Modified 20 Jul 2022 17:43
URI: https://www.alexandria.unisg.ch/publications/261540

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Zierau, Naim; Hausch, Michael; Bruhin, Olivia & Söllner, Matthias: Towards Developing Trust-Supporting Design Features for AI-Based Chatbots in Customer Service. - International Conference on Information Systems (ICIS). - Hyderabad, India.

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https://www.alexandria.unisg.ch/id/eprint/261540
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