Engagement as a multidimensional construct: Antecedents of supplier-induced engagement of second-home owners

The engagement construct emerges in three separate research streams within management research: customer engagement, employee engagement, and investor engagement. First, the study integrates the engagement literature in a cross-divisional, multidisciplinary way. Secondly, this comparative study aims to identify the antecedents for a destination to enter into an active engagement relationship with its second-home owners. Second-home owners combine the three roles of customer, co-producer, and investor. The study analyzes antecedents of supplier-induced engagement of second-home owners for a company-type and a community-type destination. 17 semi-structured interviews with representatives of tourism organizations, second-home owners’ associations, and the political municipalities from two Swiss destinations were conducted. The study identifies seven antecedents of supplier-induced engagement of second-home owners.