Engagement as a multidimensional construct: Antecedents of supplier-induced engagement of second-home owners

Item Type Conference or Workshop Item (Paper)
Abstract

The engagement construct emerges in three separate research streams within management research: customer engagement, employee engagement, and investor engagement. First, the study integrates the engagement literature in a cross-divisional, multidisciplinary way. Secondly, this comparative study aims to identify the antecedents for a destination to enter into an active engagement relationship with its second-home owners. Second-home owners combine the three roles of customer, co-producer, and investor. The study analyzes antecedents of supplier-induced engagement of second-home owners for a company-type and a community-type destination. 17 semi-structured interviews with representatives of tourism organizations, second-home owners’ associations, and the political municipalities from two Swiss destinations were conducted. The study identifies seven antecedents of supplier-induced engagement of second-home owners.

Authors Klumbies, Aristid
Language English
Subjects business studies
HSG Classification contribution to scientific community
Date 16 October 2020
Event Title Swiss Academy of Marketing Science (SAMS) Conference 2020
Event Location Luzern
Event Dates 16th October 2020
Depositing User M.A. HSG Aristid Klumbies
Date Deposited 08 Dec 2020 14:18
Last Modified 08 Dec 2020 14:18
URI: https://www.alexandria.unisg.ch/publications/261619

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Citation

Klumbies, Aristid: Engagement as a multidimensional construct: Antecedents of supplier-induced engagement of second-home owners. 2020. - Swiss Academy of Marketing Science (SAMS) Conference 2020. - Luzern.

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https://www.alexandria.unisg.ch/id/eprint/261619
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