Item Type | Conference or Workshop Item (Paper) |
Abstract | The engagement construct emerges in three separate research streams within management research: customer engagement, employee engagement, and investor engagement. First, the study integrates the engagement literature in a cross-divisional, multidisciplinary way. Secondly, this comparative study aims to identify the antecedents for a destination to enter into an active engagement relationship with its second-home owners. Second-home owners combine the three roles of customer, co-producer, and investor. The study analyzes antecedents of supplier-induced engagement of second-home owners for a company-type and a community-type destination. 17 semi-structured interviews with representatives of tourism organizations, second-home owners’ associations, and the political municipalities from two Swiss destinations were conducted. The study identifies seven antecedents of supplier-induced engagement of second-home owners. |
Authors | Klumbies, Aristid |
Language | English |
Subjects | business studies |
HSG Classification | contribution to scientific community |
Date | 16 October 2020 |
Event Title | Swiss Academy of Marketing Science (SAMS) Conference 2020 |
Event Location | Luzern |
Event Dates | 16th October 2020 |
Depositing User | M.A. HSG Aristid Klumbies |
Date Deposited | 08 Dec 2020 14:18 |
Last Modified | 08 Dec 2020 14:18 |
URI: | https://www.alexandria.unisg.ch/publications/261619 |
DownloadFull text not available from this repository.CitationKlumbies, Aristid: Engagement as a multidimensional construct: Antecedents of supplier-induced engagement of second-home owners. 2020. - Swiss Academy of Marketing Science (SAMS) Conference 2020. - Luzern. Statisticshttps://www.alexandria.unisg.ch/id/eprint/261619
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