Understanding the Impact of Sustainability and CSR Information in D2C Online Shops on Consumer Attitudes and Behavior – A Literature Review

Item Type Conference or Workshop Item (Paper)
Abstract

Many brands nowadays use direct-to-consumer channels such as proprietary online shops, in order to provide information related to their sustainability and CSR initiatives and to increase consumers’ perceptions of legitimacy of the company and its products. However, so far little is known about the effects of such information on consumer attitudes and behavior. This implies that the true benefit of S/CSR initiatives is currently not well understood by most companies and resource allocation in this area may be distorted. Therefore, in this literature review we consolidate and map existing research that can inform our understanding of this phenomenon. By analyzing a sample of 46 papers we find that research on the topic in a direct-to-consumer context is sparse, but that theories and empirical evidence from related contexts can help us grasp the issue to some extent.

Authors Schacker, Maximilian & Stanoevska-Slabeva, Katarina
Language English
Keywords D2C; Sustainability; CSR
Subjects business studies
information management
HSG Classification contribution to scientific community
HSG Profile Area SoM - Business Innovation
Date 5 January 2021
Event Title Hawaiian Int. Conf. on System Sciences (54. HICSS 2021)
Event Location Mauii: IEEE Press
Event Dates 05.01.2021
Contact Email Address katarina.stanoevska@unisg.ch
Depositing User Prof. Dr. Katarina Stanoevska
Date Deposited 17 Dec 2020 13:04
Last Modified 18 Dec 2020 22:14
URI: https://www.alexandria.unisg.ch/publications/261729

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Schacker, Maximilian & Stanoevska-Slabeva, Katarina: Understanding the Impact of Sustainability and CSR Information in D2C Online Shops on Consumer Attitudes and Behavior – A Literature Review. 2021. - Hawaiian Int. Conf. on System Sciences (54. HICSS 2021). - Mauii: IEEE Press.

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https://www.alexandria.unisg.ch/id/eprint/261729
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