| Item Type |
Journal paper
|
| Abstract |
The contemporary German food market is marked by a large number of food items on retail shelves—the choice and abundance of products stand in sharp contrast to the market of the 1950s. We conduct a qualitative, interpretive analysis of the archives of a food magazine from West Germany between 1949 and 2014 to understand the changes the German food market has undergone. Drawing on category research, we discover three inter-related category dynamics that contribute to the change in the market: category member proliferation, category member valorization, and category member entanglement. We then discuss the implications of category dynamics and theorize how they drive category change. |
| Authors |
Gollnhofer, Johanna Franziska & Bhatnagar, Kushagra |
| Journal or Publication Title |
Organization Studies |
| Language |
English |
| Subjects |
business studies
cultural studies |
| HSG Classification |
contribution to scientific community |
| HSG Profile Area |
Global Center for Customer Insight |
| Refereed |
Yes |
| Date |
2021 |
| Publisher |
Sage Journals |
| Publisher DOI |
https://doi.org/10.1177/0170840620980245 |
| Official URL |
https://journals.sagepub.com/doi/abs/10.1177/01708... |
| Depositing User |
Prof. Dr. Johanna Franziska Gollnhofer
|
| Date Deposited |
23 Dec 2020 09:03 |
| Last Modified |
07 Jun 2021 12:59 |
| URI: |
https://www.alexandria.unisg.ch/publications/261803 |
Investigating Category Dynamics: An Archival Study Of The German Food Market
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