Item Type | Monograph (Discussion Paper) |
Abstract | |
Authors | Gollnhofer, Johanna Franziska; Tomczak, Torsten; Fuchs, Matthias & Mönninghoff, Annette |
Journal or Publication Title | Big Marketing Technology Lab |
Language | English |
Subjects | business studies |
HSG Classification | contribution to practical use / society |
HSG Profile Area | Global Center for Customer Insight |
Date | 2019 |
Publisher | University of St. Gallen, Institute for Customer Insight |
Place of Publication | St. Gallen |
Official URL | http://www.ici.unisg.ch/en/cooperations/bmt-en/ |
Depositing User | Annette Barbara Isabell Mönninghoff |
Date Deposited | 07 Jan 2021 10:11 |
Last Modified | 07 Jan 2021 10:11 |
URI: | https://www.alexandria.unisg.ch/publications/261946 |
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CitationGollnhofer, Johanna Franziska; Tomczak, Torsten; Fuchs, Matthias & Mönninghoff, Annette: Seven technological developments that will shape the future of marketing. University of St. Gallen, Institute for Customer Insight, 2019, Statisticshttps://www.alexandria.unisg.ch/id/eprint/261946
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