Seven technological developments that will shape the future of marketing

Item Type Monograph (Discussion Paper)
Abstract
Authors Gollnhofer, Johanna Franziska; Tomczak, Torsten; Fuchs, Matthias & Mönninghoff, Annette
Journal or Publication Title Big Marketing Technology Lab
Language English
Subjects business studies
HSG Classification contribution to practical use / society
HSG Profile Area Global Center for Customer Insight
Date 2019
Publisher University of St. Gallen, Institute for Customer Insight
Place of Publication St. Gallen
Official URL http://www.ici.unisg.ch/en/cooperations/bmt-en/
Depositing User Annette Barbara Isabell Mönninghoff
Date Deposited 07 Jan 2021 10:11
Last Modified 07 Jan 2021 10:11
URI: https://www.alexandria.unisg.ch/publications/261946

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Gollnhofer, Johanna Franziska; Tomczak, Torsten; Fuchs, Matthias & Mönninghoff, Annette: Seven technological developments that will shape the future of marketing. University of St. Gallen, Institute for Customer Insight, 2019,

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https://www.alexandria.unisg.ch/id/eprint/261946
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