Conceptualizing and Analyzing Business Ecosystem Service Offerings

Item Type Conference or Workshop Item (Paper)

Business ecosystems are dynamic structures of various actors who co-create value. By combining complementary and substitute services, these actors create integrated offerings. This paper proposes a conceptual model which supports the analysis of ecosystems by de- composing the offering into distinct modules. Each mod- ule represents a beneficiary-provider duality with a specific value proposition and activities to be performed. It further describes, how different service modules con- tribute and may change the network-level purpose. The research follows design science and was facilitated in a consortium setup to integrate practitioners’ insights. The paper contributes by developing design principles for a service configuration model, identifying relevant activities to describe service creation, providing a logic to configure distinct services into a whole, and introducing the concept of substitutes into the discussion.

Authors Betz, Christian & Jung, Reinhard
Journal or Publication Title Proceedings of the 54th Hawaii International Conference on System Sciences , 2021
Language English
Subjects business studies
information management
HSG Classification contribution to scientific community
HSG Profile Area SoM - Business Innovation
Date January 2021
Event Title Hawaii International Conference on System Science
Event Location Hawaii (virtual)
Depositing User Annamina Rieder
Date Deposited 11 Jan 2021 08:48
Last Modified 11 Jan 2021 09:25


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Betz, Christian & Jung, Reinhard: Conceptualizing and Analyzing Business Ecosystem Service Offerings. 2021. - Hawaii International Conference on System Science. - Hawaii (virtual).

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