Radically Rethinking the Way Crowdfunding Works: The Case of Jumpstartfund and the Hyperloop

Item Type Journal paper
Abstract

In this research, we explore the unique case of JumpStartFund, a new crowdfunding platform that is used to develop the Hyperloop project. To this end, we employ an in-depth single case study to examine the participation architecture of the platform as well as the Hyperloop campaign content, based on which we derive a new crowdfunding model. The derived crowdfunding model differs from existing crowdfunding models in that it allows entrepreneurs to develop their business with the crowdmore actively. Our research has important implications for research and practice. First, we introduce a new crowdfunding model that expands the boundaries of existent models. Second, we explain how our model helps to more efficiently leverage the potential inherent in the crowd thereby redefining entrepreneurial success within crowdfunding. Third, we discuss how our findings contribute to existent research within the context of crowdsourcing.

Authors Lipusch, Nikolaus; Dellermann, Dominik; Ebel, Philipp; Bretschneider, Ulrich & Leimeister, Jan Marco
Research Team IWI6
Journal or Publication Title International Journal of Entrepreneurial Venturing (IJEV)
Language English
Keywords case study, co-creation, crowdfunding, crowdfunding models crowdsourcing
Subjects information management
HSG Classification contribution to scientific community
Refereed Yes
Date 21 November 2019
Volume 11
Number 6
Page Range 598 - 619
Number of Pages 22
Publisher DOI 10.1504/IJEV.2019.103739
Official URL https://www.inderscience.com/filter.php?aid=103739
Depositing User Mahei Li
Date Deposited 16 Jan 2021 14:54
Last Modified 06 Mar 2021 01:25
URI: https://www.alexandria.unisg.ch/publications/262050

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Citation

Lipusch, Nikolaus; Dellermann, Dominik; Ebel, Philipp; Bretschneider, Ulrich & Leimeister, Jan Marco (2019) Radically Rethinking the Way Crowdfunding Works: The Case of Jumpstartfund and the Hyperloop. International Journal of Entrepreneurial Venturing (IJEV), 11 (6). 598 - 619.

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https://www.alexandria.unisg.ch/id/eprint/262050
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