Which Motivations Boost Idea Quality? Exploring the Impact of Customers' Motives for Participating in Virtual Ideas Communities on Ideation Outcome

Item Type Conference or Workshop Item (Paper)
Abstract

For practice it is important to leverage ideas of high quality from Virtual Ideas Communities (VIC). Therefore, firms that run such VIC have a strong interest in understanding which factors impact customers’ ideation outcome. This research investigates the influence of customers’ motivation factors for developing ideas on the quality of their ideas. So far, empirical studies that provide evidence on this association are neglected, although these insights would be highly beneficial for firms in their role as operator of VIC. Knowing the factors that have a positive influence will provide valuable insights into how to design effective incentive strategies that attract corresponding customer motivations and, in turn, will lead to higher levels of idea quality. In this research-in-progress paper we build a theoretical model explaining which of customers‘ motives for developing ideas have a positive impact on their ideation outcome.

Authors Bretschneider, Ulrich
Research Team IWI6
Language English
Keywords Crowdsourcing for Innovation, Idea Quality, Motivation, Virtual Ideas Community
Subjects information management
HSG Classification contribution to scientific community
Date 17 July 2020
Place of Publication Marrakesch, Marokko
Event Title European Conference on Information Systems (ECIS)
Event Location Marrakesch, Marokko
Event Dates 15-17 Jul 2020
Official URL https://aisel.aisnet.org/ecis2020_rip/48/
Additional Information Best Research-In-Progress Paper Award
Depositing User Mahei Li
Date Deposited 16 Jan 2021 15:23
Last Modified 14 Feb 2021 10:16
URI: https://www.alexandria.unisg.ch/publications/262051

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Citation

Bretschneider, Ulrich: Which Motivations Boost Idea Quality? Exploring the Impact of Customers' Motives for Participating in Virtual Ideas Communities on Ideation Outcome. 2020. - European Conference on Information Systems (ECIS). - Marrakesch, Marokko.

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https://www.alexandria.unisg.ch/id/eprint/262051
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