More Than a Need for Knowledge: Understanding Drivers for Knowledge Seeking and Knowledge Sharing Behavior in Online Communities

Item Type Conference or Workshop Item (Paper)
Abstract

Knowledge seeking is the default activity in online communities and therefore important for their functioning. Existing research studies on why members seek knowledge overlook other factors than a simple need for knowledge, resulting in an extremely narrow body of knowledge. We propose that a need for advice can increase knowledge seeking and is further shaped by perceptions of reciprocity, self-esteem, and identification with the community. By surveying 186 respondents from 34 large online communities and applying OLS regression analyses, we find that knowledge seeking is driven by need for advice and identification, but not reciprocity. The results further show that members with high self-esteem seek less knowledge. Yet, the decision to seek knowledge depends on the level of self-esteem and this is predicted by need for advice. Our results contribute to the currently sparse body on knowledge seeking and add to the realization of necessary design attributes of online communities.

Authors Gerken, Maike; Bretschneider, Ulrich & Hülsbeck, Marcel
Research Team IWI6
Language English
Keywords knowledge seeking, online communities, self-esteem, identification, need for advice
Subjects information management
HSG Classification contribution to scientific community
Date 18 December 2019
Title of Book Proceedings of the International Conference on Information Systems (ICIS 2019)
Event Title International Conference on Information Systems (ICIS 2019)
Event Location Munich, Germany
Event Dates 15-18 Dec 2019
ISBN 978-0-9966831-9-7
Official URL https://aisel.aisnet.org/icis2019/general_topics/g...
Depositing User Mahei Li
Date Deposited 20 Jan 2021 12:10
Last Modified 24 Jan 2021 14:47
URI: https://www.alexandria.unisg.ch/publications/262070

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Citation

Gerken, Maike; Bretschneider, Ulrich & Hülsbeck, Marcel: More Than a Need for Knowledge: Understanding Drivers for Knowledge Seeking and Knowledge Sharing Behavior in Online Communities. 2019. - International Conference on Information Systems (ICIS 2019). - Munich, Germany.

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https://www.alexandria.unisg.ch/id/eprint/262070
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