Resolving Identity Crises in Incumbent Firms: Strategy Making in the Digital Age

Item Type Conference or Workshop Item (Paper)
Abstract

In today’s turbulent business environment, strategy making in incumbent firms is increasingly about managing and resolving “identity crises”, i.e. about reinterpreting established understandings of “who we are as an organization”. Based on an in-depth case study of a large European car manufacturer, this paper extends research on incumbent adaptation in two ways: First, it is shown how identity-based approaches to strategy making can unlock untapped strategic potential for directing and leading transformative change. Second, by illuminating evolving processes and practices of strategy making, the goal is to develop an integrative framework for organizing constant adaptation and mobilizing key stakeholders’ support. In essence, the results nurture hopes that if carefully managed, having a proud, long-standing identity can play out as a blessing rather than a burden.

Authors Böhm, Oliver & Jenewein, Wolfgang
Language English
Subjects business studies
HSG Classification contribution to scientific community
Date 28 October 2020
Publisher Strategic Management Society
Event Title SMS 40th Annual Conference 2020: Strategy in a Disruptive World
Event Location Virtual
Event Dates 26.-30.10.2020
Contact Email Address oliver.boehm@unisg.ch
Depositing User Oliver Böhm
Date Deposited 19 Apr 2021 11:13
Last Modified 19 Apr 2021 11:13
URI: https://www.alexandria.unisg.ch/publications/263025

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Citation

Böhm, Oliver & Jenewein, Wolfgang: Resolving Identity Crises in Incumbent Firms: Strategy Making in the Digital Age. 2020. - SMS 40th Annual Conference 2020: Strategy in a Disruptive World. - Virtual.

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https://www.alexandria.unisg.ch/id/eprint/263025
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