Evolution of B2B Platform Ecosystems: What Can Be Learned from Salesforce?

Item Type Conference or Workshop Item (Paper)
Abstract Platform ecosystems are complex ecologies of firms with individual competencies and collective objectives. The sustainable evolution of platform ecosystems is thereby contingent on taking advantage of the individual competencies of the ecosystem’s actors toward obtaining collective objectives. To learn more about platform ecosystem evolution and dynamics, we study Salesforce, a leading and thriving B2B platform ecosystem. We find that the ecosystem’s evolution was closely defined not only by the platform owner’s orchestrating initiatives, but also by its complementors’ and customers’ competencies and particularities. Specifically, we derive three distinct dimensions of evolution, namely the extension of the platform core technology, the extension of the platform’s functional scope, and the industry-specific specialization of the platform. We further identify three cross-dimension levers, namely proprietary developments, acquisitions, as well as partnerships and alliances, which were employed by the platform owner to drive its platform ecosystem’s evolution.
Authors Staub, Nicola; Haki, Kazem; Aier, Stephan; Winter, Robert & Magan, Adolfo
Projects Haki, Prof. Dr. Kazem; Winter, Prof. Dr. Robert; Aier, Prof. Dr. Stephan; Staub, Nicola & Schmid, Marius (2019) Ambidextrous Digital Platforms: Balancing Control And Emergence [fundamental research project]
Language English
Keywords Platform Ecosystem, Digital Platform, Evolution, Enterprise Software
Subjects information management
HSG Classification contribution to scientific community
HSG Profile Area SoM - Business Innovation
Date 2021
Event Title Proc. Twenty-Ninth European Conference on Information Systems (ECIS 2021)
Event Location Marrakesh, Morocco
Depositing User Nicola Staub
Date Deposited 28 May 2021 17:00
Last Modified 20 Jul 2022 17:45
URI: https://www.alexandria.unisg.ch/publications/263229

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Staub, Nicola; Haki, Kazem; Aier, Stephan; Winter, Robert & Magan, Adolfo: Evolution of B2B Platform Ecosystems: What Can Be Learned from Salesforce? 2021. - Proc. Twenty-Ninth European Conference on Information Systems (ECIS 2021). - Marrakesh, Morocco.

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https://www.alexandria.unisg.ch/id/eprint/263229
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