How Big is That Voice? Vocal Features of Conversational AI Affects Physicality Perceptions and Product Congruency

Item Type	Conference or Workshop Item (Paper)
Abstract
Authors	Efthymiou, Fotios; Hampton, William Heyward & Hildebrand, Christian Alexander
Language	English
Subjects	behavioral science
HSG Classification	contribution to scientific community
HSG Profile Area	SoM - Business Innovation
Date	2021
Event Title	European Marketing Academy Virtual Conference (EMAC)
Depositing User	Doris Maurer
Date Deposited	02 Jul 2021 06:37
Last Modified	20 Jul 2022 17:45
URI:	https://www.alexandria.unisg.ch/publications/263422

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Efthymiou, Fotios; Hampton, William Heyward & Hildebrand, Christian Alexander: How Big is That Voice? Vocal Features of Conversational AI Affects Physicality Perceptions and Product Congruency. 2021. - European Marketing Academy Virtual Conference (EMAC).

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https://www.alexandria.unisg.ch/id/eprint/263422

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