The Premises for Managers to Develop and Implement Direct-to-Consumer (D2C) Strategies as Incumbent Consumer Goods Manufacturers

Item Type	Conference or Workshop Item (Poster)
Abstract
Authors	Lienhard, Severin Dominic
Language	English
Subjects	business studies
HSG Classification	contribution to scientific community
Date	16 September 2021
Event Title	Global Marketing and Sales Conference
Event Location	Amsterdam
Event Dates	16. - 17. September 2021
Depositing User	Severin Dominic Lienhard
Date Deposited	20 Sep 2021 08:58
Last Modified	20 Jul 2022 17:46
URI:	https://www.alexandria.unisg.ch/publications/264335

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Lienhard, Severin Dominic: The Premises for Managers to Develop and Implement Direct-to-Consumer (D2C) Strategies as Incumbent Consumer Goods Manufacturers. [Conference or Workshop Item]

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https://www.alexandria.unisg.ch/id/eprint/264335

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