Combing three engagement roles: A comparison of a joint survey of customer, employee, and investor engagement scales in the context of second home owners

Item Type Conference or Workshop Item (Paper)
Abstract This quantitative survey measures the engagement levels of second home owners from various Swiss destinations. It uses three established scales from engagement research. These scales come from the research areas of customer, employee, and investor engagement. Thus, the three roles of a second home owner (customer, co-producer, and investor) are covered. A total of 1’519 fully completed questionnaires are obtained. The findings show that engagement varies across different second home owners. Also, the engagement level of a second home owner is related to different independent variables. Moreover, drivers exist that destinations can use as leverage to actively influence second home owner engagement. The results suggest that increasing second home use intensity per year is significantly associated with less engagement. Additionally, they indicate that owning multiple second homes worldwide (more than one) is significantly related to an increasing engagement factor score.
Authors Klumbies, Aristid
Language English
Subjects business studies
social sciences
behavioral science
HSG Classification contribution to scientific community
Date 15 October 2021
Event Title Swiss Academy of Marketing Science (SAMS) Conference 2021
Event Location Luzern
Event Dates 15th October 2021
Depositing User Dr. Aristid Klumbies
Date Deposited 19 Oct 2021 08:24
Last Modified 20 Jul 2022 17:46
URI: https://www.alexandria.unisg.ch/publications/264620

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Klumbies, Aristid: Combing three engagement roles: A comparison of a joint survey of customer, employee, and investor engagement scales in the context of second home owners. 2021. - Swiss Academy of Marketing Science (SAMS) Conference 2021. - Luzern.

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https://www.alexandria.unisg.ch/id/eprint/264620
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