Combing three engagement roles: A comparison of a joint survey of customer, employee, and investor engagement scales in the context of second home owners
| Item Type | Conference or Workshop Item (Paper) |
| Abstract | This quantitative survey measures the engagement levels of second home owners from various Swiss destinations. It uses three established scales from engagement research. These scales come from the research areas of customer, employee, and investor engagement. Thus, the three roles of a second home owner (customer, co-producer, and investor) are covered. A total of 1’519 fully completed questionnaires are obtained. The findings show that engagement varies across different second home owners. Also, the engagement level of a second home owner is related to different independent variables. Moreover, drivers exist that destinations can use as leverage to actively influence second home owner engagement. The results suggest that increasing second home use intensity per year is significantly associated with less engagement. Additionally, they indicate that owning multiple second homes worldwide (more than one) is significantly related to an increasing engagement factor score. |
| Authors | Klumbies, Aristid |
| Language | English |
| Subjects | business studies social sciences behavioral science |
| HSG Classification | contribution to scientific community |
| Date | 15 October 2021 |
| Event Title | Swiss Academy of Marketing Science (SAMS) Conference 2021 |
| Event Location | Luzern |
| Event Dates | 15th October 2021 |
| Depositing User | Dr. Aristid Klumbies |
| Date Deposited | 19 Oct 2021 08:24 |
| Last Modified | 20 Jul 2022 17:46 |
| URI: | https://www.alexandria.unisg.ch/publications/264620 |
DownloadFull text not available from this repository.CitationKlumbies, Aristid: Combing three engagement roles: A comparison of a joint survey of customer, employee, and investor engagement scales in the context of second home owners. 2021. - Swiss Academy of Marketing Science (SAMS) Conference 2021. - Luzern. Statisticshttps://www.alexandria.unisg.ch/id/eprint/264620
|
