The Role of Social Media Influencers in Tourism Research:
A Derivation of a Processual-Model of Influencing, Influencer Characteristics, and Research Operationalisations
| Item Type | Conference or Workshop Item (Paper) |
| Abstract | What is the current status quo of the decision-making impact of Social Media Influencers (SMI) in Tourism Research? A mixed research approach is chosen to partially explain the appetitive or aversive influence of SMI and their messages on recipients in the tourism context. This approach applies a comprehensive literature analysis and a positivistic SO(MOA)R model, which is adapted by context factors regarding the effects of digitalization and eWord-of-mouth. Preliminary results reveal that there are no comprehensive answers regarding context-related influences of SMI in tourism so far. Finally, influencers, their characteristics, and research operationalizations are categorized, and a first Processual-Model of Influencing in tourism research was established. These findings still reveal numerous research gaps and serve as a reference point for future research efforts. |
| Authors | Gasser, Florian |
| Language | English |
| Subjects | business studies social sciences behavioral science |
| HSG Classification | contribution to scientific community |
| Date | 30 August 2021 |
| Event Title | AIEST Annual Conference 2021 |
| Event Location | University of Applied Sciences Lucerne, Switzerland |
| Event Dates | 29.08.-01.09.2021 |
| Official URL | https://www.aiest.org/ |
| Additional Information | AIEST PHD AWARD for the best PhD candidate contribution (1st runner up) |
| Depositing User | Florian Gasser |
| Date Deposited | 19 Oct 2021 14:40 |
| Last Modified | 20 Jul 2022 17:46 |
| URI: | https://www.alexandria.unisg.ch/publications/264626 |
DownloadFull text not available from this repository.CitationGasser, Florian: The Role of Social Media Influencers in Tourism Research: A Derivation of a Processual-Model of Influencing, Influencer Characteristics, and Research Operationalisations. 2021. - AIEST Annual Conference 2021. - University of Applied Sciences Lucerne, Switzerland. Statisticshttps://www.alexandria.unisg.ch/id/eprint/264626
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