| Item Type |
Conference or Workshop Item
(Paper)
|
| Abstract |
Multi-business firms can employ the same business models in multiple product markets. Simultaneously, they can employ multiple business models in the same product market. Yet, performance implications from this have been neglected so far. This study draws two dimensions of business model diversification in multi-business firms to examine the performance implications from employing multiple business models in multiple product markets: (1) business model-specific product market diversification scope and (2) product market-specific business model diversification scope. Taking an organizational learning perspective, we suggest that business model diversification enables multi-business firms to gain and exploit experiences across various contexts, positively moderating their business units’ performance. |
| Authors |
Mader, Sascha & Frankenberger, Karolin |
| Language |
English |
| Subjects |
business studies |
| HSG Classification |
contribution to scientific community |
| HSG Profile Area |
SoM - Business Innovation |
| Date |
2021 |
| Event Title |
SMS 41st Annual Conference |
| Event Location |
Toronto |
| Depositing User |
Christina Frei-Reber
|
| Date Deposited |
19 Oct 2021 12:20 |
| Last Modified |
20 Jul 2022 17:46 |
| URI: |
https://www.alexandria.unisg.ch/publications/264627 |
Business Model Diversification in Multi-business Firms: Performance Implications from Business Model Diversification Scope
