Digitalisierung im Schweizer Tourismus: Progress Report

Item Type Book
Abstract Against the backdrop of the implementation of the Tourism Strategy and the reporting to the Federal Council in 2021, SECO has commissioned the authors of this report to discuss a snapshot of the state-of-the art of digitisation in Swiss tourism as well as the remaining gaps and open topics/questions as part of a progress report on the baseline report “Digitisation in Swiss Tourism: Opportunities, Challenges, Implications” (Laesser, Schegg, Bandi Tanner, Liebrich, Lehmann Friedli, Fux, Stämpfli, 2018). This is essentially done along the following structure: - The open questions from the 2018 baseline report are taken up in the same order/structuring and answered as far as possible (cf. chapter 2), supplemented by a look at current international developments (cf. chapter 3). - The status of the digital transformation of Swiss tourism is shown and assessed. This analysis is based on a comparison of current digitisation in Swiss tourism in the context of strategic projects and exemplary international developments (see chapter 4). - New, open questions and possible future challenges are discussed and the resulting need for action assessed (cf. chapter 5). Against the backdrop of SECO's four priority themes, the Progress Report shows where Swiss tourism stands in the digital transformation as of the beginning of 2021. An essential input to this consists of project examples that can make a strategic contribution to the digital transformation in Swiss tourism. This report does not cover, or only marginally covers, the implementation of digitisation measures in individual businesses or organisations.
Authors Laesser, Christian; Schegg, Roland; Bandi Tanner, Monika; Liebrich, Andreas; Gasser, Florian; Ogi, Roman; Stuber-Berries, Nicole & Fux, Michael
Language English
Subjects business studies
economics
information management
social sciences
political science
behavioral science
HSG Classification contribution to practical use / society
HSG Profile Area SEPS - Economic Policy
Date August 2021
Publisher SECO
Place of Publication Bern
Number of Pages 139
Official URL https://www.seco.admin.ch/seco/de/home/Standortfoe...
Contact Email Address christian.laesser@unisg.ch
Depositing User Florian Gasser
Date Deposited 02 Nov 2021 10:44
Last Modified 20 Jul 2022 17:46
URI: https://www.alexandria.unisg.ch/publications/264713

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Laesser, Christian; Schegg, Roland; Bandi Tanner, Monika; Liebrich, Andreas; Gasser, Florian; Ogi, Roman; Stuber-Berries, Nicole & Fux, Michael : Digitalisierung im Schweizer Tourismus: Progress Report. Bern : SECO, 2021,

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https://www.alexandria.unisg.ch/id/eprint/264713
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