Der vollkommene Markt – ein nahendes Dilemma der Assekuranz?
| Item Type | Journal paper |
| Abstract | Perfect competition describes the theoretical ideal of a market. For the insurance industry, this paradigm is more current than ever before. The digital transformation shifts the insurance industry closer towards a perfect market. The existing polypolistic market structure splits up into two submarkets: a classical market with customers that rarely compare different offerings and a transparent market in which standardization and comparisons are of central importance. The transparent comparison market is much closer to a perfect market than the classical market. It also implies other profit function drivers. As a consequence, the two submarkets require different competencies. Insurers are confronted with a strategic dilemma: they can either enter the comparison market and specialize on its characteristics by being a fast follower. Alternatively, they have to lay their focus on the permanent break-away from the comparison market and build up unique selling propositions that make them first movers. |
| Authors | Fleischer, Martin; Braun, Alexander; Ufert, Aneta & Walthes, Frank |
| Journal or Publication Title | Zeitschrift für die gesamte Versicherungswissenschaft |
| Language | German |
| Subjects | business studies economics finance |
| HSG Classification | contribution to scientific community |
| HSG Profile Area | None |
| Refereed | Yes |
| Date | September 2022 |
| Publisher | Springer |
| Volume | Online |
| ISSN | 0044-2585 |
| Publisher DOI | https://doi.org/10.1007/s12297-022-00530-7 |
| Official URL | https://link.springer.com/article/10.1007/s12297-0... |
| Contact Email Address | alexander.braun@unisg.ch |
| Depositing User | Prof. Dr. Alexander Braun |
| Date Deposited | 05 Mar 2022 10:26 |
| Last Modified | 25 Mar 2023 01:27 |
| URI: | https://www.alexandria.unisg.ch/publications/265974 |
DownloadFull text not available from this repository. (Request a copy)CitationFleischer, Martin; Braun, Alexander; Ufert, Aneta & Walthes, Frank (2022) Der vollkommene Markt – ein nahendes Dilemma der Assekuranz? Zeitschrift für die gesamte Versicherungswissenschaft, Online ISSN 0044-2585 Statisticshttps://www.alexandria.unisg.ch/id/eprint/265974
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