Der vollkommene Markt – ein nahendes Dilemma der Assekuranz?

Item Type Journal paper
Abstract Perfect competition describes the theoretical ideal of a market. For the insurance industry, this paradigm is more current than ever before. The digital transformation shifts the insurance industry closer towards a perfect market. The existing polypolistic market structure splits up into two submarkets: a classical market with customers that rarely compare different offerings and a transparent market in which standardization and comparisons are of central importance. The transparent comparison market is much closer to a perfect market than the classical market. It also implies other profit function drivers. As a consequence, the two submarkets require different competencies. Insurers are confronted with a strategic dilemma: they can either enter the comparison market and specialize on its characteristics by being a fast follower. Alternatively, they have to lay their focus on the permanent break-away from the comparison market and build up unique selling propositions that make them first movers.
Authors Fleischer, Martin; Braun, Alexander; Ufert, Aneta & Walthes, Frank
Journal or Publication Title Zeitschrift für die gesamte Versicherungswissenschaft
Language German
Subjects business studies
economics
finance
HSG Classification contribution to scientific community
HSG Profile Area None
Refereed Yes
Date September 2022
Publisher Springer
Volume Online
ISSN 0044-2585
Publisher DOI https://doi.org/10.1007/s12297-022-00530-7
Official URL https://link.springer.com/article/10.1007/s12297-0...
Contact Email Address alexander.braun@unisg.ch
Depositing User Prof. Dr. Alexander Braun
Date Deposited 05 Mar 2022 10:26
Last Modified 21 Mar 2023 01:26
URI: https://www.alexandria.unisg.ch/publications/265974

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Citation

Fleischer, Martin; Braun, Alexander; Ufert, Aneta & Walthes, Frank (2022) Der vollkommene Markt – ein nahendes Dilemma der Assekuranz? Zeitschrift für die gesamte Versicherungswissenschaft, Online ISSN 0044-2585

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https://www.alexandria.unisg.ch/id/eprint/265974
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