The Platform Navigator Booklet: 88 pattern cards to design and implement platform business models

Item Type Monograph (Work Report)
Abstract Today, platform companies like Amazon, Alibaba, Apple and Google dominate our economy. However, it is not just about digital companies that have embarked on a platform journey. Platforms affect many traditional businesses and leveraging network effects will be vital for each and every company. By reviewing the most important literature and studying more than 150 cases, we have identified 88 patterns across five phases to design and implement platform business models. Not all patterns will be helpful for your business and the patterns are certainly not exhaustive. But we believe that every manager should be aware of them to sustain a competitive advantage. Thus, the pattern cards will help you navigate through the Platform Economy.
Authors Wortmann, Felix; Jung, Sven; Bronner, Wolfgang & Gassmann, Oliver
Language English
Subjects business studies
computer science
information management
HSG Classification contribution to practical use / society
HSG Profile Area SoM - Business Innovation
Date December 2021
Publisher Bosch IoT Lab at the Institute of Technology Management
Place of Publication St. Gallen
Series Name The Platform Navigator
Official URL https://www.iot-lab.ch/the-platform-navigator/
Contact Email Address sven.jung@unisg.ch
Additional Information The physical set of the 88 pattern cards can be ordered through the BMI Lab: https://bmilab.com/resources/ideation-tools#platform-navigator
Depositing User Sven Jung
Date Deposited 01 Apr 2022 06:57
Last Modified 04 May 2022 05:51
URI: https://www.alexandria.unisg.ch/publications/266089

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Wortmann, Felix; Jung, Sven; Bronner, Wolfgang & Gassmann, Oliver: The Platform Navigator Booklet: 88 pattern cards to design and implement platform business models. St. Gallen : Bosch IoT Lab at the Institute of Technology Management, 2021.

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https://www.alexandria.unisg.ch/id/eprint/266089
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